When the trailer for Charles Stone III's Uncle Drew dropped, I predicted it to make a solid run at being the worst film of the year. None of the marketing - including said trailer - did anything to present the film as more than brainless humor grounded in old people acting like young people. On... Continue Reading →
You may remember that I'm not a big fan of Illumination Entertainment's films, so far, and I especially didn't care for their shameless Toy Story clone (rip-off), The Secret Life of Pets. The lack of originality in that film was borderline insulting and, combined with the lackluster Despicable Me series, didn't fill me with much hope... Continue Reading →
Sausage Party is another great example of the power of intelligent marketing. Highlighting the unique premise from the minds of Seth Rogen, Jonah Hill, and Evan Goldberg, the trailers and TV spots successfully shined a spotlight on the movie's assets and shrouded its downsides, playing to audiences' desire to see something light but also twisted enough... Continue Reading →
The Movie March! 